On the Road: The LePage Roadshow

To demonstrate the quality of their products, LePage partnered with MRA to create The LePage Roadshow. The mobile demonstration space allows LePage to interact with contractors and suppliers and promote their newest products, including caulks, adhesives and foams. 

Housed in a 48’ expandable stage trailer, the roadshow features product displays as well as live demos, showcasing LePage product attributes and provides training for visitors. Guests also can try their luck on an interactive slot machine to win branded prizes. The tour travels throughout Canada, stopping at various hardware stores. 

RELATED ARTICLES

Mobile Tour Planning: Seasonality
The Power of Partnership: Shopper Marketing and Mobile
On the Road: Meijer The Grand Taste