Newsflash: Museums Are Creating Engaging Ways to Connect with Audiences
When it comes to museum engagement, everyone is trying to get visitors in the door. Museum attendance falls every year, and there is a big push to invite people to “lean in” to culture, instead of pushing them out.
Museums don’t just compete with other educational institutions; they compete with mobile phones, sports and outdoor activities. As people have created strong connections with these things in their life, museums have figured out they need to find creative ways to engage their current – and potential – audience. In other words, museums are putting the “fun” back in their experiences by setting up pop-up museums, driving experiential interactions and developing deeper connections with their visitors.
Pop-up museums and interactive experiences are great ways to increase foot traffic. Museums have started to utilize visitor involvement and creative design to their advantage, building experiences that go beyond walls:
Make the Museum Your Visitors’ World
A museum may be a great way to spend a rainy day, but what if we could build an engaging experience your visitors want to interact with every day? Through partnership with MRA, we foster relationships and build memorable experiences to expand the way you think about learning. By engaging with visitors through interactives, messaging and technology, we aim to make your tour unforgettable.
Our company collaborates with you throughout the development and planning phases to ensure we connect with your audience in the right way. Through working with designers and curators, your roadshow exhibits will seamlessly intertwine knowledge and activities.
Do Away with Pesky Logistics
As your goal is to educate and entertain, one of our top goals is dealing with tour logistics. As mobile museum tours can be complex, our team works to integrate the tour narrative with event operations, so your visitors flawlessly engage with interactive exhibits.
Besides the day-to-day operations, there’s a lot that goes into the launch of a mobile tour. Do you vaguely remember going through a permit process from the last event you executed? Have you rented a vehicle before and dealt with maintenance coverage and repairs? At MRA, we’re skilled in these areas, so you can put more effort in the stuff that matters most to your museum and visitors.
Understand Who’s Partnering in the Experiential Space
Educational institutions all over the globe are incorporating experiential learning into their programming. Recently, we collaborated with Aga Khan Foundation Canada (AKFC) to launch the Together: An Exhibition on Global Development tour. Within the 53’ double-expandable trailer, AKFC enabled visitors to engage with unique demonstrations, photography and storytelling to learn about Canada’s current role in global development. Within the educational sphere, we’ve also worked directly with the Library of Congress and the Governor General of Canada’s Office to deliver historical and cultural content in meaningful ways.
Want to stand out like these organizations? Try incorporating hands-on learning into your next museum exhibit launch. We’d be happy to help you get started; join our experiential learning community and engage in a new way of learning.
