'Tis The Season: Advance Your Cause with a Holiday Giving Tour
Most nonprofit organizations understand charitable giving is at its highest during the holiday season. Many donors choose to give back in November and December due to a combination of goodwill and the opportunity for last minute tax-deductions. Organizations use this time to send out more appeal cards and then cross their fingers hoping for the donations to start flooding in. However, why not take a more effective and proactive approach to holiday fundraising and incorporate an outreach mobile tour into your campaign?
A mobile marketing tour can help you engage with donors in a way that’s impactful and moving. Whatever your organization’s mission may be, telling your story in a compelling way is critical to get the funding that will perpetuate your cause. With a mobile marketing tour, you can bring your mission to life at a time of the year when people want to be inspired, and are more receptive to your message. Rather than sending current and potential supporters a piece of paper that’s easy to throw away, you reach them directly with an immersive experience.
Scheduling a tour around the holidays also capitalizes on the numerous event and venue opportunities available at the time. Craft fairs or seasonal festivals provide ready-made audiences of potential donors, and in order to include existing supporters, all you need to do is send them an invitation. After giving guests an experience they won’t forget and enlightening them on the worthiness of your cause, you can ask for a donations face to face. You can raise more funds and create a more meaningful one-on-one connection with you supporters.
