New Product Launch: How Food Trucks can Help You Stand Out
Your brand doesn’t need to sell food in order to take advantage of the versatility of a food truck mobile tour. There are many benefits of using a food truck to promote a new product from more key market exposure and standing out in your industry, to being cost effective, and more!
A food truck can be the perfect vehicle for promoting a new product and can help you stand out from the pack. A unique activation will help you promote your brand message and reach audiences you may not have otherwise. A food truck has the versatility of picking sites that are more unique when compared to a large mobile tour vehicle. Travel to a food truck rally where there will be high traffic, pull up in more populated city center areas, the possibilities are endless. By bringing your mobile tour food truck to where people work, eat, and play, you can broaden your brand and new product awareness.
Another benefit of a tour that utilizes a food truck vehicle is that it will be very cost effective. This means not only are you saving money on your tour, while promoting your new product, you can also open up your vehicle options. A multi-vehicle fleet of food trucks can be a very inexpensive way to hit more key markets at once as each vehicle can be at a different site location. This allows for less time on the road, while still increasing your new product awareness.
While a food truck may seem limiting, the design and customization options are endless. Think beyond the traditional food truck. Use vehicle selection to customize your tour and really make it stand out. By using a larger format vehicle like a vending trailer, you’ll be able to expand the scope of your event by including elements like dining counters, stools, or even a lounge area for visitors to enjoy the product. Not to mention they’ll be surrounded by brand messaging for that much longer.
