Take Your Tradeshow Booth on the Road
One the main downfalls of a tradeshow booth is missing out on major key players due to location. How can you engage with all the right people with one stationary event? As many B2B companies know, their customer base is spread out across multiple key markets and it is unrealistic to expect all of them to visit a single location every year to visit your booth. A mobile roadshow can solve this problem by taking all the best ingredients from your tradeshow booth presence and converting them into a mobile tour that can visit all your key markets, putting your brand and products in front of the right people. Here are some reasons why taking your tradeshow booth mobile could make all the difference in your marketing strategy.
One-on-One Connections: Tradeshows can be a good resource when trying to create personal relationships with decision makers. However, we all know your messaging can get lost on the tradeshow floor where your competitors are also vying for attention from those same attendees. A mobile roadshow, on the other hand, provides you with a fully branded space, free of competitor distractions, where your sales team can meet with customers one-on-one. By converting your booth into a more engaging and interactive experience, you can create a longer lasting impression on attendees. Customers can gain more personal one-on-one engagement with your brand, which leads to more memorable and powerful connections.
Hitting More Key Markets: A roadshow also provides the benefit of traveling to your customers doorsteps, which can lead to a higher attendance rate by eliminating their need to travel. Instead of hoping key players will attend a tradeshow, visit your booth, and leave with a lasting impression, you can ensure you will make an impact by personally inviting them to your event right in their backyard. Having full control of your tour stops allows you to travel directly to high priority customers’ offices and meet exclusively with their team, rather than having to split your time with other customers while hosting your booth. This not only leads to more personalized connections but can ultimately lead to more sales!
