Long-Term Tours: Better Return on Investment
Mobile tours with short activations have many benefits like testing a mobile concept to get a quick read on customer engagement before committing to something more long-term. However, the ROI could be less than ideal, because the bulk of the cost for most mobile campaigns tends to be on the front end. Costs for things like vehicle procurement, fabrication, and interior upfit can all be better absorbed with more time in market.
By expanding and relaxing your schedule, you will be able to reach more customers. With a longer tour window, you can explore markets and spend more time in each. This allows for a greater opportunity for customer availability and ultimately greater tour performance. Moreover, an expanded schedule provides the flexibility to visit new customers, test sales strategies, and ultimately gain new distribution.
Given the investment to create an exciting mobile visitor experience, a longer tour could provide the time to better capitalize on the benefits, hit more goals and achieve the optimal ROI.
