Tech Corner: New Technologies Enhancing B2B Experiential Marketing
A mobile marketing tour can create a unique and immersive experience for consumers unlike any other marketing tactic out there. Technology is changing how we interact with customers, continuing to evolve storytelling into powerful brand expression. These new technologies are transforming your mobile tour into an even more exciting and multidimensional experience.
Mixed and Augmented Reality
Mixed and augmented reality allow companies to take any talking point, feature, or benefit and easily communicate it though a more hands-on approach. Imagine allowing your consumers to wear a headset and see a hologram of your product right in front of them. The consumer can, using their hands, spin the system around and see it from different angels or pull it apart and inspect each individual component of the product. This is especially beneficial for a large piece of equipment or process.
Engineering Vision
Engineering vision is a technology that uses a transparent computer interface that allows the user to see inside a product and interact with the engineering details that make it unique. This allows your consumers to simply tap on an icon on the screen and the inner-workings of your equipment comes to life through animations. The interface effectively demonstrates the engineering portion and background of your product and provides an overall wow factor that will leave a last impression on the user.
Virtual Reality
As we already touched on in a previous article, VR is one of the leading platforms for technologies in product demonstrations. VR allows consumers to be virtually transported into an immersive experience all about your brand and products. Demonstrations can be more lifelike and relatable allowing consumers to not only learn more about your product but to feel as if they were able to experience in real life.
