January 16, 2020
/ On the Road
On the Road: XPO Mobile Tailgating Tour
For the past five years, XPO partnered with MRA to create the Mobile Tailgating Tour, providing the company a unique way to leverage their existing customer nurturing campaign.
Housed in a 45' single expandable trailer with stage, the tour travels to sporting events, amusement parks, and festivals. Employees and customers gather on the XPO trailer for a fun-filled experience where they can eat, drink, tailgate, receive XPO branded swag, and most importantly interact with one another before heading to the event. The trailer features interactives including satellite feeds of sporting events, televisions, photo booth, catered hospitality, 20' bar and various tailgating games like giant Jenga and corn hole.
