Marketing Your Mobile Tour: Creating an Effective Promotion Plan
You’ve designed your experience, built your custom mobile outreach vehicle, and scheduled your events. It’s time to launch your tour. The only thing left to do is get your supporters at events and raise awareness for your cause. No small task, but properly promoting your tour ensures you get the right people there and the best possible media coverage. Here are four tips to create a successful outreach tour promotion plan:
Use your schedule. Your schedule might be one way to develop your PR editorial calendar. Find that sweet spot on timing initial communications, which media contacts to target, and when to follow up to make sure they were received and published.
Be smart about who you’re targeting. When executing your traditional media strategy, remember that sending out a press release to a mass email list without considering the beat, location, or demographic a journalist covers means it’s more likely to be dismissed or worse, marked as spam. Similarly, successful social media ad campaigns should specifically target those users who most relate to your campaign based on interests, demographics, location, etc.
Preplan content. Create templates for traditional and social media so it’s quick and easy to get the information out. All emails, press releases, social media posts and collateral should have continuity in branding so your materials are consistent and easy to identify. All you’ll need to do is update the content when you want to use them.
Always follow up. Post-event, be sure to thank media contacts who took the time to cover it. Attendees can also be thanked via social media or through email if your tour has followers or data capture components. Follow-up will help build long-term, lasting relationships.
