On the Road: Johnson Controls Game On Roadshow
Johnson Controls partnered with MRA to create the Game On Roadshow to market their high quality HVAC units to new and current clients.
The tour, housed in a custom 53' stage trailer, features their HVAC portfolio and full-size rooftop units on display for clients to interact with. The unique, custom trailer is double staged on both sides providing attendees hands-on access to the product. The trailer was designed to accommodate the 40' units, carry up to 10,000 pounds of weight, and communicate benefits and features of a product this size in a completely branded environment.
The exhibit experience itself features the full size units and utilizes virtual reality where attendees can see how the HVAC units are set up and work in a virtual home. The tour is traveling across the United States making various stops.
