Nonprofits: Keeping Supporters Engaged During These Trying Times
Understandably, the COVID-19 virus has dominated our collective consciousness and dialogue during this global pandemic. However, even though it is the most pressing and arguably most critical challenge we face as a global society, the virus does not diminish the needs of the thousands of other causes. It seems another byproduct of the virus, has been its ability to complicate the processes of fundraising, recruiting, and gaining support for so many important initiatives.
With fundraising events, galas, and outreach events cancelled, nonprofits will need to think in innovative ways to contend with the COVID -19 volume, so we don’t forget about these other pressing issues. One way to continue fundraising, recruiting volunteers and gaining support is to stay in front of your constituents with a mobile outreach effort.
To stay top of mind with donors and volunteers, a mobile tour can help maintain an emotional connection with supporters during a time where your cause might not be on the forefront of their minds. You can get your cause and mission in front of supporters during these times of limited interaction and create a more lasting impression with a unique and memorable experience.
When planned and executed correctly, a mobile outreach tour can also be a safe alternative that provides a climate-controlled event space that can adhere to social distancing and sanitization protocols. With this, we have complete control over the space’s cleaning practices, especially for high touch point areas. There can be signage to encourage visitors to maintain distancing, extra hand sanitization stations, etc. Also, staggered, maze walk through techniques can be used to allow small groups within the experience.
Lastly, a mobile tour can help you navigate current restrictions on travel and events. By using local or regional volunteers and staff, you can still broaden your audience while adhering to these restrictions. Bring your cause directly to current and potential supporters to help fill the void of cancelled events and outreach programs.
