Mobile Alternatives: Convert Your Tradeshow Budget
The coronavirus has profoundly impacted the events world. Tradeshows and large events have either been cancelled or postponed for the foreseeable future….so, what now? One solution is to take your booth on the road and bring the event directly to your customers.
Here are some tips and approaches to converting your former tradeshow experience into a mobile marketing roadshow:
Translating your experience into a mobile space:
Whether your booth was used to promote a new product launch, an outreach program, or to broaden your audience, a mobile tour can fit any needs and goals. When translating your experience into a roadshow, it is important to rethink your communication and visitor flow to adapt to the parameters of a vehicle. Actually, this does not diminish any part of your original experience. A roadshow can outperform a static booth by reaching a larger number of customers.
Converting existing assets:
For those that are looking to use preexisting assets to remain more budget friendly, those items can be recycled in a mobile space. Convert your existing technology, interactives, data capture stations, and existing collateral into a fully branded mobile vehicle that can travel virtually anywhere.
Vehicle type:
Roadshows come in all shapes and sizes. Understanding the vehicle types and their benefits can help with choosing which vehicle will best fit your needs. The main aspects to consider when choosing your vehicle: the type of visitor experience, budget size, style, and throughput.
