Mobile Experiential Tours: HBC Industry Solutions
Many companies in the health and beauty care industry are looking to stand out among their competitors by coming up with more exciting and unique marketing tactics. Several are turning towards experiential marketing as a solution, often leading to significant success. Here are few ways HBC brands can go mobile:
Pop-Up Boutiques: Pop-up shops are one of the most common, and most successful, experiential method for B2C brands. For HBC brands, your pop-up boutique can feature kiosks where knowledgeable brand reps can provide consultations, demonstrations, and product information to visitors and more. Pop-ups are an ideal way to create a buzz for brands small and large because it allows brands the opportunity to interact in a more one-on-one capacity. Show off your products anywhere and most importantly directly to your target consumers.
Product Launches: It has been found that many HBC consumers like to try before they buy, making a mobile product launch tour the perfect solution. When launching a new product, your HBC tour vehicle can feature stations where visitors can sample and shop your new products and learn about your brand in a completely branded and immersive environment free from competitors. Providing samples and demonstrations for products that are new to the market is essential. Showcase the value of your products and reduce any confusions or questions by allowing visitors to see firsthand why they should choose your brand over another.
POS Sampling and Demos: Your tour vehicle can also feature free samples, opportunities for product purchases, coupons and more. Allow customers a more hands-on experience with your products and see for themselves the benefits of your brand and products. This unique experience and one-on-one engagement with consumers can create more lasting and memorable connections to your brand, as well as new loyal customers.
