Mobile Event Success: A Blueprint for Creating Effective B2B Events
B2B events are a unique entity. Instead of simply raising brand awareness, often the visitor experience is extremely focused, whether it’s to train a particular client group on a product, obtain new leads, or sell products etc. When designing a mobile B2B event you’ll want to ensure the footprint, flow and interactives allow to you meet those goals. Here are three factors to consider no matter your objectives:
Be out of the ordinary. Your clients are most likely invited to hundreds of events per year. To stand out amid the noise think creatively and offer them something unique. It can be as simple as a hospitality portion of your event or a memorable giveaway. Create an environment that not only showcases your brand and products, but also is eye-catching, interesting, and interactive.
Invite people personally. If you want current or potential clients to attend your event you need to make them feel like their attendance is important to you. While there’s something to be said for mass email invites, don’t forget to follow it up with a personalized email or phone call. This can ensure you’re getting the right people through the door and reaching all your top key players.
Create an avenue for feedback. During or post event, make sure you take the time to ask your guests what they think. Find out what they liked and what didn’t translate well for them. Constructive criticism, although hard to take at times, can help you shape your future events and improve upon your tour concept.
