Three Ingredients to Memorable Experiences
Creating the right visitor experience and kinds of interactives your exhibit will offer can be the difference between loyal clients and one-time guests. When guests are invested, they’re more likely to have a positive interaction that creates lasting bonds and positive brand sentiment, allowing for a personalized experience. Here are three ways to engage visitors when creating a B2B mobile tour:
Creative Engagement: It is important to present your brand in a unique way, simply displaying your products isn’t always enough. Elements like interactives and touch screens allow visitors to engage with your products in an interesting and impactful way. Incorporate a Virtual Reality element where visitors can experience a virtual walk through of how your products can work as solutions for their current needs. Providing information in a more interactive way than a brochure or sales pitch can increase engagement and most importantly sales!
The Power of Product Demonstrations: Live product demonstrations are also essential to providing attendees with a better understanding of your products and services. Allowing consumers to see and try out your product in action can lead to a longer-lasting impression, brand, and product advocacy, and more. Create a hands-on experience that allows guests to discover the product solution most suited to their needs.
Visitor Experience: The most successful mobile tours allow guests to be an integral part to the experience by providing enough flexibility to create their own experience. Build an event that allows attendees’ takeaways to be their own. Visitors want to leave your event with a solid idea of how your brand and products can solve their needs. Allow for walk-throughs where visitors can interact with various aspects of your event that are of interest to them
