Is Your Brand Experience Instagram Worthy?
It’s no secret that experiential marketing and social media work in tandem. According to Event Marketer, 98% of consumers create digital or social content while visiting brand experiences. So, what does this mean for your activations? The best way to ensure guests will naturally want to pull out their phones and share photos of your experience on Instagram, for all their followers to see, is to create a unique and memorable event. Here are a few tips on how to create an “insta-famous” mobile experience.
Create that Wow Factor: Instagram is a visual platform, so your event design should be a top priority item when planning your tour. Create a fully immersive, branded environment that features a variety of visually appealing elements and interactives. Take the benefit, attributes and personality of your brand and product to create an environment that leads to impressionable and memorable brand connections. There is a never-ending list of approaches to telling your brand story in ways to make them Instagram worthy.
Promote Sharing: There are variety of ways to encourage attendees to snap and share your experience. Create a unique hashtag for your event, establish a post-event challenge that encourages visitors to post their photos, generate an exclusive event filter that can only be used at your event location etc. While creating a shareable experience through your visual elements can create a lot of organic social exposure, it doesn’t hurt to subtly push for even more sharing.
Giveaways and Freebies: Who doesn’t love event freebies and SWAG? Giveaways are great way to engage with visitors during and post-event that can increase the likelihood of social posting. Provide visitors with interesting freebie branded items like t-shirts or goodie bags that they’ll want to show off to their followers.
