Effective Mobile Environments: Engaging All Types of Learners
The key to success and main goal of any mobile outreach experience is to ensure visitors walk away having absorbed your message. However, everyone learns differently, so when designing your exhibit, it is important to consider the various ways people may engage with the experience. Here are a few ways on how your customized mobile exhibit can help to connect with all types of learners.
Visual Learners: Visual learners do well with a mobile exhibit that features vibrant colors, succinct messaging, and plenty of imagery and videos. Your mobile vehicle can be transformed into an eye-catching and compelling, immersive environment with photo walls, infographics touchscreens with videos and more. This visually stimulating space will allow these learners to not only enjoy your experience, but better understand your messaging and mission.
Kinesthetic Learners: Kinesthetic learners love to use their hands to better understand the information presented to them. Experiential marketing is all about hands-on experiences, making it easy for your mobile exhibit to feature various interactives from touchscreens and tables to tactile demonstrations and more. Create a virtual reality component where attendees can be fully immersed in your experience and interact firsthand with this new reality, creating a more memorable experience and more subject matter comprehension.
Auditory Learners: Auditory learners do best with music, recordings, or even a guide providing information while walking through the exhibit. Your outreach tour can feature a variety of elements that appeal to these types of learners. Incorporate buttons alongside your photo wall that can play recordings that provide more information on each topic. Knowledgeable exhibit guides can be stationed throughout the vehicle to provide information and answer questions.
