Designing the Ultimate Mobile Product Showroom
A mobile showroom is the perfect way for brands to bring their products directly to key players and decision makers to provide product demonstrations, testing and more. Customers can interact with brands in a hands-on and interactive way, allowing for more one-on-one connections. While there are many benefits to creating a mobile showroom, how do you ensure you're creating the right visitor experience? Here are few tips on designing the ultimate mobile product showroom:
Share Your Brand Story: Your mobile product showroom should be utilized to convey what drives your brand or your brand story. Why is your brand relevant? What solutions do your products provide? Why should visitors care? Create an environment within your tour vehicle that not only immerses visitors in your branding but also showcases your overall messaging in a clear and interesting way.
Be Unique: Choosing to take your brand mobile is already a unique and exciting strategy, but to push the envelope even further you’ll want to design your mobile showroom with the intention of creating impactful impressions. Design your experience to not only show off your products but generate interest and excitement around them. Expand your event footprint by adding a hospitality elements like tents, games, snacks, refreshments and more. You’ll be sure to stand out amongst the many other sales calls your customers will be attending!
Allow Interaction: Showrooms are the ideal environment for customers to see your products in action, so it’s important to incorporate them wherever possible and allow visitors to try them for themselves. While lecture-format presentations can add to the experience, hands-on experiences are often more effective and can lead to better understanding of your brand and products, and possibly more sales!
One-On-One Connections: While your mobile product showroom may be impressive, interactive, and unique, you can’t rely on it fully to convey your brand. It’s imperative to have knowledgeable and friendly representatives on board to help guide visitors through the experience, answer questions, and provide additional information about your brand and products. This personal one-on-one engagement will go a long way in creating lasting connections that can lead to potential long-term customers.
