Mobile as a PR Magnet: Gain More Exposure
From increasing awareness and support to finding and attracting volunteers and donors, there are several advantages to taking your mission mobile. A mobile outreach tour can create free publicity and large amounts of media attention. With careful planning of tour stops, coupled with the right messaging and visitor experience, non-profits and organizations can make their mission hot topics for all kinds of media outlets.
Whether your vehicle is a 53’ double expandable trailer or a modified, interactive tow-behind trailer, the right experience and tour stops create a “WOW” factor that is impossible to ignore. Local newspapers, blogs, broadcast media will take notice and want to share a positive, uplifting story that is relevant to their communities. This allows for your mission to be put in front of these publications’ entire audience of readers, leading to more awareness and possible support.
For a more proactive approach, create interesting and informative press releases that capture what your tour experience is all about, including tour goals, exciting imagery. Reach out to various publications in the area and seek out opportunities to have these releases published. Utilize your tour schedule to help develop your PR editorial calendar and determine which publications to reach out to in the area. This can help to create buzz pre- and post-event depending on the publication. Lastly, you can build off this already established PR by sharing all articles published about your tour on your organization’s social media channels to drum up even more exposure and awareness.
