Food Truck Feature: Product Sampling
For food retail brands looking to stand out, provide product sampling and reach more audiences than ever, a food truck mobile tour should be on your strategy list. Often food trucks get a bad wrap for being limiting and uninspired, however they offer several unbeatable benefits. Here are just a few reasons to utilize a food truck mobile tour for your next product sampling campaign.
Flexibility and Accessibility: Due to its size, a food truck provides brands a lot more flexibility when it comes to site selection. Unlike larger vehicles, a food truck can be set up in a wider variety of event locations and spaces, like high traffic urban areas, festivals, outside retail locations and more. This can help increase audience reach and visibility as you can create a guerilla marketing effect by showing up in expected locations. Hand out more samples and interact with more consumers by showing up in their neighborhoods!
Cost Effective: For large and small food brands alike, we understand that budgets matter. A food truck can be a very cost-effective option that doesn’t skimp on engagement and impact. From exterior wraps to fuel and upfit costs, a food truck is one of the most budget friendly vehicle options out there. You can focus on your product sampling and interacting with consumers, without spending your entire marketing budget.
Customizable and Unique: While food trucks may seem limiting when it comes to customization and design, this just isn’t the case! Stand out with an exciting exterior wrap and create the “Billboard Effect” during transport and at events. Extend your exterior footprint with games, tents, flags and more to draw in passerby. The options are endless when it comes to customizing your experience.
