Social Media to Leverage Your Tour: Six Keys to Using Twitter
With the investment of valuable time and finances to develop and launch a mobile outreach tour, you’ll want to take the right measures to ensure your message is heard. Whether the goal of your tour is awareness, volunteer recruitment, or fundraising, social media is an effective and free way to promote your events. Here are a few keys to follow when using Twitter to promote your tour:
Create a hashtag specific to your tour. First and foremost, if you want your tour to have a social media presence, creating a hashtag will allow tweets from both you and your supporters to remain consistent and categorized. Keep it simple and easy to remember, and always encourage people to use it when posting about your events.
Make sure you include your venues in your promotion plan. Cross promotion is a great way to extend the conversation about your events and message. Tweet at the venue that’s hosting you to reach their followers as well as yours.
Right from the start, incorporate social media walls into your event design. Give people a place to share their experience. A simple backdrop is all you need for people describe how your event made them feel, and then tweet it out to their followers.
Don’t overlook the power of photos and videos- especially ones from your attendees. While tweets from you and your attendees are great, photos are what grab people’s attention. Try to include a photo of your event whenever you have the chance, and encourage people tweeting about an event to do the same.
Monitor your Twitter feed for influencers. Make sure you follow influential people who have an interest in your message. Get a conversation going with them so they can help you promote your cause.
Post throughout the event- not just after. Event recaps and thank-yous are great for post tour promotion, but real-time posts are better. Your event staff should be posting photos, videos, and visitor reactions while the actual events are happening.
