One Size Does Not Fit All
There are several factors that go into deciding which type of mobile tour vehicle is right for your campaign, from tour goals to product size, location planning and more. With a wide range of vehicle types and sizes to choose from, there’s a few things to consider when looking to find the perfect fit. To help provide a little insight, here is a simple breakdown of some of the benefits of both large and small format mobile tour vehicles.
Large Format Vehicles: Larger vehicles, like double and single expandable trailers and containers, can provide limitless options for your mobile experience. With more interior square footage and upfit flexibility, these vehicles are perfect for brands looking to showcase large machinery, include various product displays and/or demos, feature multiple types of spaces in one vehicle and more. Accommodate larger or more groups per event, allowing for increased one-on-one connections and audience reach.
Smaller Format Vehicles: While larger vehicles can be striking, you don’t need to use one to stand out. There is a wide range of smaller styles, like tow-behind trailers and self-propelled vehicles, that can work for a variety of mobile tour types. Smaller format vehicles can be a more practical option for short-term tours or campaigns with smaller budgets. An additional benefit is they can be set up in a wider variety of event locations and spaces which can increase tour schedule flexibility and audience reach. Another perk is that these smaller vehicles are typically easier to set up and tear down, meaning you can minimize needed tour staff and maximize time are each tour stop.
