Back to School: Campus Mobile Tours
College students have an ever-growing impact on current consumer trends and they need all kinds of stuff. Dorm and school supplies, late night snacks, university apparel, etc. are all staples for students. What better way to reach college age consumers than a college retail or sampling mobile tour that can travel directly to these future brand loyalists right on campus? Here a few ways to utilize a campus mobile tour to reach students and make long lasting connections.
Tailgates and Sporting Events: Fall is about football, tailgates, and fun so why not tailor your mobile tour schedule around these highly anticipated events to capture the largest audiences possible. Garner more foot traffic by stationing your mobile experience within each campus’ tailgating zone or outside stadiums on game days. This will not only increase audience reach but can also leave a lasting positive impression on visitors, converting them to loyal consumers.
Sponsored Events: If you’re not looking to piggyback off other campus events, throw your own! Sponsor a campus event and feature your mobile tour vehicle to help pull students out of their everyday routines and into an immersive brand experience. Create a mobile experience with an outdoor footprint that features games, activities and more where visitors can not only learn more about and purchase your products but can equate your brand with a fun and unique experience.
Spring Break: Spring break is a great opportunity for retailers to reach students with pre-events on campus and during break on location. Tailor your mobile tour schedule to travel to campus to provide spring break essentials with a pop-up shop to get students interested before their trips. Then during spring break travel your shop to beaches or high traffic spring break locations to create a unique and interactive event to connect with visitors in a fun way during their vacations. Expand your footprint with elements outside of your trailer with photobooths, DJ’s, games and more to make the experience even more memorable.
