Mobile Interactives: More Actionable Data
A mobile outreach tour can be used for more than just bringing your mission to new audiences. When planned correctly, outreach efforts can also be a tool for gathering audience data and measuring the effectiveness of your message. It is a rare opportunity to have such a captive audience, so before your welcomes guests, you’ll want to have an efficient plan in place to ensure you’re getting the most out of your mobile tour.
As an initial step, define the type of information you feel will be beneficial to your organization. All data is telling, the question you need to ask yourself is how you will use that information going forward. This will determine which data you’ll find worth gathering.
Be thorough and consistent when gathering your information. Some approaches to measuring visitor engagement can be incorporated early in the design phase of your mobile tour. Develop elements like digital surveys and interactive kiosks. These types of components can aid in capturing quantitative engagement and interactions with visitors, leading to a better understanding of your audience.
Once your tour launches, qualitative data capture elements including visitor feedback through, email capture stations, social media interactives and exit interviews can give you even more information for a complete story on the visitor experience. No matter how or what you decide to measure, the right data from your mobile tour will help you shape your organization’s future goals and program strategies for more successful campaigns.
