Getting Decision Makers in One Room: A Mobile Solution
How is it that in this world of digital, social, and virtual technologies, it seems we still cannot easily and quickly gain the consensus from decision-makers?
With so many ways to be reached, the tug-of-war for their attention makes it nearly impossible to get them into one room. We’ve all spent valuable time and resources revisiting clients making the same pitch to various members within their organizations. Have you chalked it up to the cost of doing business? Well, some manufacturers have discovered a better approach - mobile product demonstration tours. Their ability to immerse customer decision-makers in brand messaging, at times and locations most convenient for the customer, has made it an extremely attractive selling tool.
The underlying benefit of mobile product demos is that they allow brands the opportunity to pitch products nearly anywhere, but most importantly, at the doorstep of their potential customer. Many have found the mobile environments to positively affect customer perception and translate into more closed deals. They find customers appreciate the convenience. Best of all, with distractions reduced their product/brand message gets clearly expressed.
In terms of the price tag, when leased, upfront vehicle development costs get amortized across the duration of the tour. So, the longer the tour runs, the less it costs per event and ultimately, the better the ROI. As a cost-effective and compelling form of product demonstration, it is clear why mobile roadshows have become such a popular choice.
