Mobile Marketing Tours: Not Just for the Big Brands
Many people think that only larger brands can benefit from or afford a mobile experiential marketing tour. However, this is not the case! A mobile tour can be a great way for smaller brands to gain more brand exposure and extend their reach significantly. In fact, there is strong evidence that smaller brands may have even more to gain from a mobile tour than larger, more established companies do. Here are some reasons you should consider taking your smaller brand on the road.
Increase Audience Reach and Brand Awareness: Experiential marketing excels most in increasing and extending audience reach and brand awareness as you can travel your brand and products directly to potential consumers. Smaller brands greatly benefit from this as schedules can be tailored to distribution whether local, regional, or national. A mobile tour allows you to introduce your brand to new consumers, who may not have previously heard of your brand, in a unique and memorable way. Visitors will walk away from your events with positive brand sentiments which can help increase brand recognition and convert visitors into loyal customers more quickly and successfully.
One-On-One Interactions and Feedback: A mobile tour not only allows you to get your brands and products in front of your target audiences and consumers, but also puts them in front of you as well. This is essential for smaller companies looking to build on their existing brand as it allows for direct and immediate feedback on your products, services, and your company overall. Not only can you use this feedback to better improve your company, but you are also creating long lasting connections with your consumers by showing them their input matters.
Demonstrate and Educate: For smaller companies, a mobile tour allows you to not only introduce your brand to new consumers but provides a unique and memorable platform to share your brand story, provide interactive and hands-on product demos, samplings and more. Visitors can learn more about why they should care about your brand, how it benefits their everyday lives, pose questions, and get a better overall sense of your company. This face-to-face interaction creates long lasting impressions as consumers will feel a more personal connection with your brand.
