Experiential Mobile Tours for Nonprofits
It often seems that when people think of mobile marketing tours the only examples that come to mind are big budget brands, however, nonprofits have just as much to gain from experiential marketing as these larger, for-profit companies. Mobile tours come in all shapes, sizes and budgetary levels, meaning incorporating a tour into your strategy doesn’t have to feel out of reach. Here are some tips on how nonprofits can utilize a mobile marketing tour.
Big experiences don’t have to cost big bucks. We tend to think that bigger is better when it comes to making headlines. However, you don’t have to spend your whole marketing budget to take your organization mobile. Smaller gatherings can be just as impressive and impactful as bigger events, if you make your experience memorable and focus on building connections with visitors. There are a variety of smaller vehicle styles that are perfect for smaller budgets and shorter activations periods that can still fully immerse visitors in your mission and leave a lasting impact.
Consider sponsorship. While smaller tours can be a great option for many nonprofits, others may want to go a little bigger but finding funding through sponsorships will be necessary. Collaborating with a corporate cause marketer with mutual interests can not only open more options but can also lead to increased audience reach and recognition by having a familiar brand name attached to your cause.
Piggyback on current events. Speaking of corporate partners, it is possible your organization doesn’t even have to plan an experiential mobile tour to benefit from one. Many larger companies are looking to get more involved and incorporate cause-related marketing into their strategies. This could mean instead of just backing your tour concept like we mentioned above, they instead may want to take the reins and plan a mobile tour in partnership with your charity, giving your charity a portion of or all the revenue generated. This option allows your organizations to reap the benefits without having to expend the resources.
