Budget Friendly: Small Format Vehicles
There are several elements that go into deciding which vehicle style is right for your mobile tour, from brand goals to location planning, but budget size is usually the largest deciding factor. For brands with smaller budgets, there is a wide range of smaller format vehicles to choose from that offer affordability and tour uniqueness.
While larger format vehicles, like double expandable trailers and containers, are striking, your brand doesn’t need to utilize one to stand out. Various smaller options, like tow-behind trailers and self-propelled vehicles can work as solution for all types of brands and campaigns. With the right branding, sharp graphics, interactives, and scheduling, these smaller vehicles can be engaging and leave a lasting impact on visitors.
Smaller trailers also excel in being able to be set up in a wider variety of event locations and spaces, which can help increase audience reach and visibility. They are typically easier to set up and tear down, minimizing the number of people needed to staff your tour, while maximizing your time at each stop. This can help with staffing costs and can increase overall ROI as you’ll be able to hit more target locations, reaching more audiences.
