Do Your Homework: Pre-Event Research
With your vehicle selected and designs finalized, it’s time to look ahead to activation and scheduling. Pre-event research is essential when it comes to identifying your target audiences, events, and venues, and how to reach your desired demographics. Without putting in the work or doing your homework, your tour schedule can quickly turn into a shot in the dark, leading to poor visitor turnouts and low ROIs.
Homework done prior to scheduling and routing will allow you to make smarter event selections. What are you target audiences’ lifestyles and behaviors? Are you looking to reach new or current volunteers, advocates, and donors, or all the above? Where do they live, work and play? This knowledge will help place your mobile tour vehicle in front of the right people, in the right locations, at the right times, allowing you to better extend your reach.
Consider researching specific events in your key locations to showcase your mobile outreach experience. These stops can serve as anchor events that you can build the rest of your tour schedule around. Doing some pre-event research on various festivals, fairs, and highly attended events can help determine if they align with your mission and if their attendees fall into your target demographics.
