Immersive Experiences: Not Just an Instagram Photo Op
We’ve previously provided some tips on how to create an Instagram worthy brand experience. While you want your mobile tour to stand out, increase social interactions and brand awareness, you want to ensure visitors are walking away with more than just a photo. Here are few ways to better immerse audiences in your brand to increase loyalty and sales.
One-on-One Engagement: While the flashy design of your mobile tour vehicle may draw visitors in, how do you get them to stay and learn more about your brand and products? Creating more one-on-one engagement between your brand and consumers is one the best ways to build trust and increase loyalty. Consumers want to believe in the quality of your products and the solutions your brand can provide. So, to ensure visitors are walking away with a more personal connection to your brand, increase face time by having knowledgeable brand ambassadors to answer questions, take in feedback, and more.
Offer Multiple Interactives: One way to ensure visitors are actually learning about your brand is to offer multiple interactives and touchpoints. Rather than just filling your experience with photo op backgrounds or cool imagery, also incorporate areas where visitors can interact with your products through sampling, technology and more. These interactives grab visitors’ attention by create more ways to engage with your experience. This can prevent “Instagrammers” from snapping a few photos and leaving, as they will want to stay on board to try out the different offerings.
Expand Your Footprint: Another way to encourage visitors to hang out at your events for an extended period of time, is to incorporate a hospitality element into you experience. Your interior experience can be the main event, but outside your tour vehicle you can create a fun exterior footprint with games, contests, tents and more. Visitors will want to spend more time at your events, leading to lasting connections, impressions, and positive brand sentiments.
