CPG Roadshows: Three Impactful Approaches
With so many products on the shelves, it can be challenging for CPG brands to stand out and disrupt consumers’ well-established brand loyalties. One solution is to create positive connections and brand sentiments with consumers through interactive and impactful experiences. That’s where experiential mobile marketing tours come in! Here are a few ways CPG brands can utilize and benefit from a mobile marketing tour.
Sampling: CPG brands looking to enter the market or even remain top of mind can benefit from a sampling mobile tour. The goal is to get consumers to try your product, familiarize themselves with your brand and ultimately win them over based on the quality of your product and the positive connections made at your events. Sampling tours can travel your brand and products directly to where your target audiences live, work, and play, allowing you to show how your products can benefit their lifestyles in real time. People love a free sample, and your brand will love the positive brand relationships.
Trade Level Promotions: One way to drive sales, encourage trials and increase visibility is to utilize a mobile tour for trade level promotions outside of store locations. While in-store activations have been a traditional method for many CPG brands, it can seem antiquated and overdone. Instead, be unique by parking your eye-catching mobile tour vehicle outside of stores so you’ll be the first thing shoppers during their shopping experience. Consumers can sample and interact with product, creating lasting impressions at a critical point in their purchase decision process. This can help keep your products top of mind and relevant while they shop.
Sponsorships: A brand sponsorship with the right partner can make for an excellent push and pull marketing strategy. Not only are they effective when it comes to increasing your target audience and excitement, but they can also be a powerful to drive product sell-through and household penetration. Increase recognition by having a familiar name attached to your mobile tour. Share your networks, increasing both of your reach, brand and tour awareness.
