Building Pipeline: Roadshows for the Long Haul
Anchor events create a spark—but sustained roadshows build real momentum. More and more B2B brands are turning big customer events into the starting point for longer, multi-stop roadshows that keep the momentum going. By building around anchor moments, you can extend the impact of your spend and keep the conversation going in key markets.
When done right, a roadshow becomes more than a tour—it’s a living, evolving strategy that adapts to regions, audiences, and the insights you gather along the way. Whether you’re connecting with health systems, tech buyers, or industrial partners, an extended roadshow lets you fine-tune your message, seek out new opportunities, nurture leads across stages, and stay visible—without losing the momentum you’ve built.
