January 28, 2026
/ Outreach
Taking a Museum Beyond Its Walls
For museums and cultural institutions, visibility doesn’t stop at the front door. Extending experiences beyond museum walls allows organizations to maintain year-round presence, reach new audiences, and stay top-of-mind in the communities they serve.
Programs like Smithsonian SITES show how outreach can support long-term engagement by creating repeat touchpoints outside the traditional museum visit. By bringing trusted content into public spaces, campuses, and community settings, institutions expand their footprint and reinforce relevance well beyond a single location.
Taking the museum on the road isn’t just about access — it’s a strategic way to build awareness, deepen engagement, and sustain connection over time
