Energize Your Digital Strategy
Many companies have focused on digital marketing in this time of cancelled in person events. While digital marketing, from email to social campaigns, is an effective way to stay top of mind with consumers, combining your current digital strategies with an experiential element can be extremely effective.
Experiential events afford brands more audience engagement, meaningful connections, and the opportunity to stand out amongst their competition. So why not push the envelope even further with a more well-rounded event strategy? Here are a few tips and ideas on how to take your current digital marketing strategies and combine them with experiential events.
Live Streaming and Video Feeds: As we mentioned in the previous article, smaller events will most likely be the new norm for the foreseeable future. However, this doesn’t mean your attendee numbers and audience reach has to suffer. A mobile tour vehicle can be upfitted to include video streaming capabilities, allowing more consumers to attend virtually if they can’t or don’t feel comfortable attending in person. These live feeds can be streamed on various social sites like Facebook, Instagram and more, and can be saved to your brand pages so consumers can re-watch or share with others on their personal accounts.
Email Marketing: Many brands have amped up their email marketing campaigns during this time as it currently is the most viable option. By incorporating an experiential aspect, you have ready made content to be shared with your contacts and audience, keeping them updated on your brand and allowing you to stay top of mind even if they couldn’t attend. Also, your current email strategies can be reworked to communicate and promote event information before it takes place. If attendees are hesitant to attend, you can outline your safety, social distancing, and other sanitation procedures via email before the event.
Technology and more: Your experience itself can incorporate various digital tactics to not only enhance your event, but also promote your brand at the same time. QR codes, event specific apps, mobile check-in options, are all great ideas that provide a more interactive component for visitors, as well more online exposure for you. By promoting the use of attendees’ personal cellphones during the event, rather than provided technology touch points you can better control the sanitation of the environment and visitor flow.
