Utilizing Facebook to Enhance Mobile Tour Events
As all marketers know, social media is a major part of any marketing campaign and can help enhance all types of strategies and mobile tours are no exception. Facebook, still one of the top social media platforms out there, offers a variety of benefits when it comes to driving attendance, sparking conversation, re-engaging post-event and more for your mobile tour events. Here a few ways to utilize Facebook during your mobile tour to better expand your event social media presence.
Shareable Content: For both pre and post event promotion, creating shareable content during your events is essential. Produce a video interviewing brand ambassadors or a short clip about what your visitors can except while attending, snap exciting and enticing photos of your tour vehicle, interactives, and more. Ensure that the content is entertaining and eye-catching and most importantly shareable. Encourage your Facebook followers to like and share with their networks when posting to your company Facebook page.
Create Events: One of the most utilized aspects of Facebook, and one thing that sets it apart from other platforms, are “Facebook Events.” You can create an individual event for each stop on your tour schedule and include exciting imagery, location information, why visitors should care and more within the description. The best part of this process is that you can target and invite those within your target markets and demographics for each schedule stop and get a gauge on how many people are interested and/or may be attending your events!
Generate Contests and Giveaways: Contests and giveaway promotions on your Facebook page during and pre-event are a way to drum up interest for your tour stops. This could be voucher you post that people can download to their phones they can redeem for freebies, a trivia contest where the winner receives a prize when they attend, etc. By posting on your Facebook page, you can help make your Facebook fans feel appreciated and attract them to want to attend your events.
