Keep It Fresh: The Modular Approach
Have you been considering a longer term, mobile BtoB tour across your family of brands? Think modular. Modules are designed to allow you to change messaging quickly and easily, without a major overhaul of your build-out.
In essence, modules provide flexibility. Experiential mobile tours can be planned out for a several years and with products and brand messaging constantly evolving, there’s a good chance you’ll want to change-out old displays.
Another benefit to a modular approach is that it allows you to customize your experience based on geography. You’ll be able to adapt messaging to market-specific demographic and lifestyle differences. In addition, you’ll be able to modify your experience when you have inconsistencies in distribution across your brand mix.
Modular displays are a convenient and practical approach for multi-brand tour. It’s a perfect way to gain participation from sister brands or even partnering brands without compromising your primary brand or tour objectives. A quick stop at your hub and the exhibitory can be easily swapped out to keep it fresh and distribution appropriate.
