Planning Season: Why Mobile?
Planning season is here once again, meaning it’s time to start brainstorming new strategies for the 2022 selling season. The question for every marketer right now is how do we break through the clutter and stand out among the competition? Here are just a few reasons why an experiential mobile marketing tour should be on your short list.
Target Audience: A mobile marketing tour provides increased flexibility and convenience when it comes to increasing audience reach and engagement in key markets. With the ability to travel virtually anywhere, your tour schedule can be tailored to hit your target audiences, in target locations, during peak buying seasons. Travel your experiences directly to where consumers live, work, and play, to form real, lasting connections with visitors and increase brand loyalty, positive brand sentiments and more.
Stand-Out: Instead of sticking to traditional marketing strategies this year, why not ensure you’ll stand out from your competitors? Making a mobile tour the core of your plan adds an exciting element to your consumer engagement. It gives visitors a new and unique environment to learn more about and interact with your brand and products. With the ability to completely customize your experience, you can create something your target audiences have never seen before. Deck out your mobile tour vehicle with eye-catching exterior and interior graphics, include fun interactives and technology, expand your footprint with exterior elements like games and kiosks. Create an experience visitors won’t soon forget.
Lasting Connections: Experiential marketing is all about human interactions and connections. Taking your brand mobile provides a valuable opportunity to engage and create lasting relationships with consumers. Much of this has to do with the ability to provide visitors with a more one-on-one, personal experience. A mobile tour offers consumers a more focused view of your brand and products, the ability to sample, ask questions and share feedback to reps, and more. All of this can help to leave a lasting impression on visitors’ minds, ultimately leading to long term engagement, loyalty and potentially sales!
